Pure Dental Brands Recognized with Cigna Healthy Workforce Designation

Cigna Healthy Workforce Designation Gold Level Seal

ST. Petersburg, FL – January 2023 – Cigna has selected Pure Dental Brands as a recipient of their Gold level Healthy Workforce Designation for demonstrating a strong commitment to improving the health and well-being of its employees through a workplace wellness program.

The Pure Dental Brands Wellness Works initiative is a whole self-wellness plan that offers education, learning events, challenges, and fun for the entire family in the areas of physical, mental, emotional, and financial health. “We believe in caring for our team members’ health. When they are healthier, they are happier and more engaged members of the team” said Ashley Brooker, Vice President of Human Resources for Pure Dental Brands.

“At Pure Dental Brands, employee health is our top priority; we are honored to be recognized with the Cigna Healthy Workforce Designation,” said Frank Coliano, CEO at Pure Dental Brands. “We understand the important role employee well-being plays in a company’s success and the relationship between healthy employees contributing to a more productive, satisfied workforce and positive business performance.”

Investing in an effective workplace well-being program drives value for employers. Senior executives surveyed as part of an Economist Impact study commissioned by Cigna reported greater productivity, stronger staff morale and motivation, and greater retention and loyalty as the most significant business outcomes of a healthy workforce. Additionally, a Gallup Report finds that on average, companies with high employee engagement are 23 percent more profitable.

“As a consultative growth partner, Cigna knows that a healthy workforce is critical to business growth,” said Cindy Ryan, executive vice president and chief human resources officer. “We are honored to recognize organizations like Pure Dental Brands who share our commitment to workplace wellness. Creating a healthy work culture is of critical importance, and many employers are seeing increased employee engagement, productivity, and retention as a result of whole person health wellness initiatives.”

The Cigna Healthy Workforce Designation, formerly known as the Cigna Well-Being Award, evaluates organizations based on the core components of their well-being program, including leadership and culture, program foundations, program execution, whole person health, and utilization of Cigna’s capabilities. Organizations recognized with this designation set the standard of excellence for whole-organization health. Cigna is proud to honor Pure Dental Brands with the Gold level designation for having created a healthy work culture through a well-established, progressive, and measurable employee well-being and engagement program.

About Pure Dental Brands

Pure Dental Brands is a dental service organization providing clinic-level operational support as well as centralized back-office services to a network of general and specialty dentistry practices in AZ, FL, KY, OH, PA, TN and VA. Pure Dental Brands enables clinicians to devote more attention to dental services and the patients they serve. In addition to providing best business practices training and support, the company centralizes administrative services and functions, including marketing, human resources, payroll & benefits, accounting, vendor management, insurance, accounts receivable, and IT management.